What is Social Media Marketing?

Social media marketing is an important process of online marketing. It is a process through which one can get traffic as well as attention from different social media sites. Social media platforms are a huge place that itself shares lot of information and contents shared by different websites. For example, Twitter is place where people can share their thoughts within the limit of 140 characters called as tweets. Apart from that there is Facebook, perhaps, the biggest platform for the social media marketers, that lets people share their photos, messages as well as important contents.

However, all these social sites have some common rules and protocols that one should follow when they tend to market their website in the social media platforms. Different social sites provide FEEDS to the users when they post any contents to their site. By getting the FEEDS the sites can directly earn recognition from the users who view their posts. Apart from that, your site might also directly visit by the viewers as you are permitted to include your website link to your post.

There are so many people who post important contents to their social media profiles. People who visit in their particular social site can follow the post and if they find it important, they might follow you back. Thus you can earn some social reputation from the social sites. As a result you can grow your followers and ultimately this helps you to gain traffic for your website.

As mentioned earlier Facebok and Twitter are two major social media sites that help people to gain traffic or act as an important tool for the social media marketers. Apart from that there are some other social media platforms such as: Delicious, Digg, Foursquare, Googlebuzz, Gowalia, YoutTube, etc.

One of the important advantages of social media marketing is that they are the most cost effective way to gain traffic and web exposure for a website. This is the reason why people mostly prefer this way in order to get ranked their website in search engines.

What is Search Engine Optimization?

Search engine optimization is a recent trend of online marketing. Now, to understand what SEO is a fine example can be given. You perhaps searched a lot in the search engines by putting a particular keyword. Each time you had got some specific web results that comes in front of you from where you did choose your preferable one. Now these web results are called as Search Results in the terms of online marketing and SEO is to improve a particular keyword in the search results. Like each time when you enter a keyword and hit the SEARCH button, the results that come in the first page should include the keyword that is optimized in the search engines. This is the chief motto of SEO. 

How It Works?
SEO or search engine optimization is a process by which you can develop the rankings of your keywords. By getting high rankings of your keywords, you can very easily get high page rank for your website simultaneously. SEO can help your site to fight over a thousand of other competitor sites in the search engines.

To understand how SEO works, you should understand a fact first that search engine is not a human. Unlike the human beings a search engine judges a website by its contents not by instincts. However, as the technology has grown rapidly search engines have also grown up a lot. Search engine doesn’t only remain satisfied with the colorful design of your website. Instead, they crawl your site and examine your contents whether they are spam or not. All they do is to judge your site. 

Benefits of SEO:
Search engine optimization provides the following benefits for you:  

1. Increases Visibility: The first thing that SEO provides is to increase the visibility of your site in the web. As in online marketing web visibility is the ultimate thing, you can get enough impression form SEO for your site.

2. Sends Traffic: Without getting traffic for your business you can never boost in website marketing and only SEO can lead you towards your traffic. SEO includes some specific tools that can very easily increase your traffic. By targeting on specific and relevant keywords you can surely attract the online searchers.

3. Increases ROI: ROI means Return on Investment. As SEO is the most cost effective way to promote your site only it can get you back the amount that you have invested for your business. Rather than any other marketing policy it is cost effective that is why it is used mostly by the marketers.

4. Credibility: Credibility is such a thing that the search engines value a lot. By getting high rank for your targeted keywords as well as increasing page rank for your site you can earn the credibility for the site that you can never get from anywhere.

5. Flexibility: An SEO campaigning can reach you to your targeted customers very easily. As it is totally based on web it never let you stop in promoting you campaign as it can work 24X7. As a result you can stay in touch to your customers all the time. It provides more flexibility to your promoting more than any other methods. This is the reason why it is so popular nowadays among the people.